Where Angels Fear To Tread: Adiwana

As we move closer to the tail-end of 2020 (everyone’s annus horribilis), The Yak decided to meet some of the fearless few who have planned or opened new businesses in these tougher-than-tough times. First up… I Nyoman Suwamana Wahyu Putra from Adiwana Hotels & Resorts.

I Nyoman Suwamana Wahyu Putra

I Nyoman Suwamana Wahyu Putra.

Name rank and serial number please…

My name is I Nyoman Suwamana Wahyu Putra. I am Co-Founder of Adiwana Hotels and Resorts – Hotel Management Company that currently manages 28 hotels and projects.

What experiences or services does your brand offer?

Adiwana Hotels and Resorts was founded by a core group of hotel professionals who have been involved in hotel design, developments and operations for more than 20 years. We set the hospitality industry standard of excellence as an employer, operator, and trusted partner.

Our path to success is to rely on cultivating the talent necessary for achieving exceptional performance to support the growth and advancement of development relationships. Regardless of whether we act as employers, hotel operator, joint-venture partner or advisor, we strive to solve complex challenges with proven strategies that focus on increasing value and maximizing return on investment.

When did you first start planning this business?

Adiwana is a collaboration between me and Adiguna, my partner. It was founded in October 20, 2018. We share the same vision and values to build a company that values humility, hunger and smart people!

I used to work in several resorts, hotels and boutique villas in Indonesia and abroad where I learned that hotels are doing “similar approaches “in operations, both in unit and on a corporate level.

I have often faced different ways of thinking and opinions at my work place previously on how to run a hotel and corporate culture. I think I have to challenge the “status quo” in operating hotels.

It seemed impossible until I took my first step, quit my job in late 2017 and the rest is history. Now we are managing 28 operating hotels and projects.

We’ve managed to re-open 9 hotels since July 1 2020.

We currently have 17 hotels operating with others waiting for the right time to open based on our informed guess. We also plan to open our 2 newest collections both in Canggu and Ubud in first quarter of 2021. We are still considering several action plans to prepare for business recovery.

Once the demand starts to improve, we will have a strong head start and better control on the situation. Understanding customer behaviour, adopting safe and healthy practices, and focusing on implementing clear-cut strategies will be key to turning things back in our favour.

While everyone around you has been laying-off workers and closing businesses you have continued to move forward. What has kept you going?

It’s my passion and love of the job. It’s the only way to do great work. We have to be responsible for the thousands of people who work with us, so I never lose faith. Yes we’re taking a risk in continuing during this period, but what would happen if we just sit down and do nothing?

When did you start in this business?

I started my career back in 1998 at the Chedi Ubud as a waiting staff, so it’s almost 22 years now.

 Is there anything good to come out of C19?

This hiatus has helped us to re think our internal business process. It’s given us time to get on a firm footing for when business starts to bounce back. We believe people are our key-value to success in business. First we need to take care of our employees, consumers and partners. As a relatively young company, C19 has also allowed us to develop a step by step strategy for restart platforms for our products and services.

The pandemic has confronted the hospitality industry with an unprecedented challenge. Strategies to flatten the COVID-19 curve such as community lockdowns, social distancing, stay-at-home orders, travel and mobility restrictions have resulted in temporary closure of many hospitality businesses and significantly decreased demand.

Restrictions placed on travel and stay-at-home orders issued by the authorities has led to a sharp decline in hotel occupancies and revenues. However, the reopening process has slowly begun and authorities have started to ease restrictions, for example allowing dine-in restaurants to reopen at a reduced capacity with strict social distancing guidelines. Gradually there will be a reduction in restrictions on domestic and international travel.

While the hospitality industry is slowly recovering, the COVID-19 crisis continues to have a profound impact on how hospitality businesses operate. Hospitality businesses are expected to make substantial changes to their operations in the COVID-19 business environment in order to ensure employees’ and customers’ health and safety, and enhance customers’ willingness to patronize their business.

Are you currently running any promotional campaigns and / or amazing offers?

Yes, we are running many promotional campaigns, you can check at www.adiwanahotels.com our IG at @adiwanahotels. Also at our FB fanpage at Adiwanahotels

Do you have a mantra, music or a motto (or YouTube video or similar) that you have used, weekly or daily, as you have completed and opened in these trying times? We would love you to share with us.

I’m a big fan of Steve Jobs – the inventor of Apple. One of Steve Jobs’s most famous speeches has a word that I really like – which he also happens to be adapted from “the whole earth catalog”  by Stewart Brand. “Stay Hungry. Stay Foolish.”

Matur suksema and as ever – may The Yak be with you.


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