Marimekko’s bold prints and colors add a splash of summer fun to LifeWear … for when we re-emerge into the light.
Global apparel retailer UNIQLO has launched its newest limited edition collection with Marimekko from Thursday, April 17. Continuing the successes of two earlier limited edition UNIQLO x Marimekko capsules, 2020 Spring/Summer is an ode to Finnish summer living with its bold prints and colors, and adds a splash of fun to LifeWear. The UNIQLO x Marimekko limited edition collection represents one of the leading collaborations for UNIQLO in 2020.
Commenting on the new collection, Yuki Katsuta, Head of Research & Development, UNIQLO Co., Ltd., said, “Our three seasons of working closely with Marimekko have deepened our understanding and appreciation for the Finnish fashion and design house and its art of printmaking. We are pleased to once again feature iconic Marimekko prints by the company’s legendary designers Maija Isola and Annika Rimala, and this time include a Finnish take on celebrating the end of long winters and the joys of summer times with friends and family. We hope the new LifeWear will be enjoyed by all.”
“Brand collaborations with partners with whom we share values and are able to create something special for customers represent unique opportunities for Marimekko to share our design philosophy with a wide global audience. We are honored to partner with UNIQLO again
on this new summery collection that builds on the strengths of both brands: Marimekko’s empowering aesthetic renowned for its art of printmaking and UNIQLO’s high-quality, functional and affordable LifeWear made for all,” says Tiina Alahuhta-Kasko, President and CEO of Marimekko.
A bright, variety-packed summer The collection highlights relaxing times with signature V-neck maxi dresses and shirt styles that pair seamlessly with wide cropped pants, skirts, and shorts, all in joyful Marimekko prints of course. With plain bottoms, the line offers numerous great coordination looks in comfortable fabrics such as linen blend, cotton and jersey. Thin new Pocketable Parkas keep summer rains at bay.
Styles for family coordination fun Packed with items that make family coordination easy and enjoyable, the collection offers numerous popular cut-and-sew pieces. New items for women this season are printed boxy T-shirts and tunics. There are also jersey dresses and shorts for girls, leggings for active toddlers. Two-piece bodysuits make ideal gifts for newborn.
Accessories for summer leisure The summer leisure essential accessories include paper hats, paper tote bags, espadrille, and scarves. Hats and bags featuring raffia-like finishes complement the apparel perfectly. Large linen-blend scarves serve also as short overgarments