Omnia – Bali’s most famous cliff club – turns two. And what a ride it’s been, writes Luiz Sanchez.
Omnia Bali has been around for nearly two years, and is already an iconic staple in Uluwatu. The now famous cliff club hit the ground running when it first opened, securing world famous djs Martin Garrix, Marshmello and Richie Hawtin for their grand opening. Then just six months later they stunned the crowds with an unforgettable set by none other than Dj Tiesto.
Omnia includes their iconic Cube bar, the club itself and the delectable Sake no Hana restaurant. All three have won a series of awards since they opened, a marker of their initial and continued success in Bali. As Omnia nears its second year of operation, I sat down with venue head Paul Hugo to talk about the past two years and the amazing success the venue has enjoyed.
Back in 2018, in their first year running Omnia got off to a great start, winning The Yak Magazine’s award for Best Newcomer, Best Bar and Best Restaurant. In 2019 they also won Best Event for Phoenix Sundays, which curated an all-day experience combining food, fun and funky beats.
Hugo remains humble about the continued success. “We didn’t set out to win awards,” he says. “Our aim is always to provide the best experience possible for our guests and a positive working environment for our employees, but of course it is always nice to be recognized for all the hard work that the team puts into running the venue.”
Running a tight ship is one of Omnia’s strengths. Their staff are not only being constantly trained to provide guests with the best experience possible, but they are also respected and well taken care of, creating a work environment that is both extremely professional and feels like a coherent family unit.
Every year new clubs rise and fall across the island, each bringing with them their own unique edge trying to get ahead of the competition. Not content to rest on their laurels, Omnia has big plans for the future. “We still consider ourselves new to Bali,” Hugo says. “We have a lot to learn, and we hope a lot to offer as well. We are striving to improve all the time and our goal is to craft a world-class experience for our guests from the moment they arrive at the venue to the moment they leave; we are constantly working on all aspects of the business to continuously improve and evolve.”
This year Omnia invited the global streaming service platform Cercle to come and broadcast Lee Burridge performing at the Cube at sunset. With hundreds in attendance and over four million views, the event was a smashing success. “It was spectacular,” Hugo recalls. “Holding special events like this really pushes our boundaries and helps us to continue to evolve and build a broader international awareness of the venue.”
Hugo is going to continue unveiling new concepts and contents for Omnia this year. “In March we have our first big weekend, which will be a fully programmed weekend with performances by Above & Beyond (March 7) and Black Coffee (March 8).” Omnia is also introducing yoga sessions, as well as extreme golfing that uses 100% biodegradable golf balls made of fish food.
Omnia is also gearing up to partner with a host of hotels, as well as cross-promotional activities with local businesses in an effort to support local enterprise. “We are really trying to encourage our guests to come and stay in Uluwatu for the weekend,” Hugo says. “It is truly a wonderful part of the island, with so much to explore and discover, and great places to stay.” With Omnia in Uluwatu of course, great food and parties can be added to that list. “We have so many more ideas and exciting projects coming up, we are just getting started.”
Omnia is part of the Hakkasan group, which operates dozens of venues and restaurants around the world including the original Omnia nightclub in Las Vegas. This connection is what has allowed Omnia to pierce the market so quickly, attracting so many talented Djs to their venue in such a short amount of time.
“We are lucky to have the power that brings behind us,” Hugo says. “But beyond that artists love playing at our venue. Literally everyone that has played here has been amazed by the space. For context, we sit atop a cliff, 100 meters above the Indian Ocean, we are blessed with a positive climate more or less all year round, and our venue is world-class in terms of design and production values.”
Indeed, Omnia’s brand presence has skyrocketed over the past two years, becoming a recognized destination venue. “We have major artists coming to us to perform at Omnia all the time now, and those who have played here before love to come back,” Hugo says.
Omnia’s two-year anniversary is coming up in April, and this year they have really outdone themselves. April starts with a live performance by the hip hop star Tyga on Saturday, April 4. Then on April 11 the award-winning Dj and producer Zedd will grace the stage. The following Friday Martin Garrix returns to Omnia to rock the house, followed by Yellow Claw on Saturday. “We will round the month off with one of the biggest names in the house music scene, Claude von Stroke, on Sunday, April 25,” Hugo says. “We pride ourselves on our diverse programming, and hopefully our anniversary month delivers something for everyone.”